Let's Put Privacy Concerns to Rest!
Our business is not here to data-mine you, and we certainly will not share or sell Your personal information, if we had any. PERIOD.
Also there's nothing here to opt-out of, other than maybe our newsletter, which people had to opt-in to in order to be subscribed.
As a convenience and option we make the creation of an account available to you. You can access Your account anytime to see what info is stored there. You have control over its content and existence. Its purpose is to make checkout more convenient by you not having to type your address.
We work for a living and work hard. We don't profit by taking advantage or by being sneaky. After all, that's not how we want to be treated either. Why would we do that to you?!
I hear so much about privacy that on one hand I think what convolution of utter, unnecessary complexity. Remember that web sites were meant to simply consist of text and images. Today you add a shopping cart. That ought to be the extent of it. Well, that and, like I mentioned, some analytics.
Then I stumble across an article like this: California's Privacy Law is off to a rocky start …
The article illustrates how especially big companies give visitors like you the run-a-round when it comes to getting to and controlling Your information, especially now that they're being held accountable.